Processes of Persuasion

There are two routes to persuasion: the central route and the peripheral route (How, 2005; Theory, 2005; Two, 2005)). The central route focuses on arguments that target people who are able and motivated to think about the issues and respond favorably. The peripheral route gives stimulants that cause acceptance without the target audience being aware of them, e.g. attractiveness of the speaker. There are three main f

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Category: Psychology - P