SUPPLY CHAIN MANAGEMENT FOR B2B AND B2C OPERATIONS Supply Chain Management (SCM) is the process of optimizing a company's internal operations and connecting the internal operations with suppliers and customers. SCM, thus, is a process of integration and optimization. The primary operations encompassed by SCM are demand forecasting, sourcing, procurement, inventory management, warehouse management, and distribution. SCM, therefore, is central to a company's logistics (Malhotra, 2005).
There are several models for the conduct of e-commerce over the Internet and the WWW. One of those models is B2C (business-to-consumer). B2C technology makes it possible for organizations to communicate directly with consumers. The B2C model does not necessarily mean that communications between and organizations and their customers are interactive, although most for-profit organizations with B2C operations do offer consumers the opportunity to purchase products through their Web sites. Of those for-profit firms operating B2C Web sites, more than three-quarters use shopping cart management tools, such as catalogs, cards, and credit card proce
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