ANALYSIS OF A BUSINESS RESEARCH ISSUE [ASSEMBLY QUALITY ASSURANCE] AT NEW UNITED MOTOR MANUFACTURING, INC
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An automobile manufacturing company located in the United States faced a problem related to product quality in relation to the introduction of a new model to the production line. The added work and new design issues required a change in quality assurance procedures to make sure that important factors were not overlooked across models (Automotive Intelligence, News, 2002; Bryan, Hernandez, & Williams, 1999; Martin, 1999). Quality assurance managers formulated two alternative approaches to quality assurance, and it was necessary to select one of the methods for implementation. The quality assurance managers made a decision to conduct a test of the two new methods, which would compare the new methods to the existing quality assurance procedure at the manufacturing plant and which would compare the two new methods to one ano
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Approximate Word count = 567
Approximate Pages = 2 (250 words per page)
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