Church & Dwight Co., Inc. [i.e., Arm & Hammer brand] is the world's top producer of the versatile white powder รน baking soda
The company's baking soda is used as the essential ingredient in a variety of the company's other products; it also is used as an ingredient in products made by a large number of other companies
The company's consumer base includes 95 percent of the households in the United States
External Environment: Opportunities and Threats
A promising opportunity for Church & Dwight's Arm & Hammer brand products is expansion into international markets
Another market ripe with potential for the company is the industrial products market
The company has powerful competitors in the consumer products markets, such as Proctor & Gamble
Investment analysts identified as a threat to the company's future the loss of uniqueness of its products because the company began to apply the Arm & Hammer brand to products that were unrelated to the company's core product group
Some of the consumer products markets in which the company participates are either in or are entering into the mature stages of their lifecycles
Internal Environment: Strengths and Weaknesses
Arm & Hammer is the market leading brand of baking soda in the United States
The Arm & Hammer trademark is an exceptional strengths of the company; the trademark is so strong that the company does not require a huge advertising budget
Church & Dwight also has other strong consumer product entries that include a laundry detergent, bathroom cleaners, cat litter, carpet deodorizer, air fresheners, toothpaste, antiperspirants, and pet care products
The company also manufactures cleaning products such as Brillo, industrial grade carbonates, ammonium bicarbonate, potassium carbonate (used in video monitor glass), industrial cleaning products, and medical-grade sodium bicarbonate
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