Church & Dwight Co., Inc. [i.e., Arm & Hammer brand] is the world's top producer of the versatile white powder baking soda The company's baking soda is used as the essential ingredient in a variety of the company's other products; it also is used as an ingredient in products made by a large number of other companies
The company's consumer base includes 95 percent of the households in the United States
External Environment: Opportunities and Threats
A promising opportunity for Church & Dwight's Arm & Hammer brand products is expansion into international markets
Another market ripe with potential for the company is the industrial products market
The company has powerful competitors in the consumer products markets, such as Proctor & Gamble
Investment analysts identified as a threat to the company's future the loss of uniqueness of its products because the company began to ap
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