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ARGENTINA

Four years ago, when Acme introduced our flagship Microwave Oven, part of the long term strategy for product development was to expand into extra-United States markets after our initial U.S. penetration was complete. We have currently infiltrated the market in the U.S., are considering expanding into other countries.

Having been charged with exploring the market potentialities of such an expansion into Cyprus, the following data is presented in this memo which will analyze this possible venture, with information and data in the following sections:

Section B: Associated region of the Country (Business)

Section E: Assessment of Trade (Ease/Difficulty)

Under each subhead, I will summarize in great detail, the benefits or risks to this possible venture in the realm of expanding our business.

Cyprus is located in the Middle East, an island in the Mediterranean Sea, just south of Turkey. The island can be compared to about 0.6 times the size of Connecticut.

The Cypriots are warm, friendly and naturally hospitable, and enjoy welcoming visitors (something it has been doing for thousands of years!). As the third largest island in the Mediterranean, with its unique proximity to Europe, Asia and Africa, Cyprus has been coveted, won and lost by countless civilizations over the centuries (World Fact Book, 1999).

Since the Mycenean Greeks settled here over 3,000 years

ago establishing the Greek civilization on the island, the island nation has seen Phoenicians, Romans, Crusaders, Franks, Venetians and other conquerors who have all left their

mark and helped to shape the island's special character.

In 1974, the Island of Cyprus was divided into two factions. One faction is the Cypriot Government and the other is the Turkish Cypriot (World Fact Book, 1999).

Since this is an island, it is heavily accessible by sea making sea transport of Acme microwaves feasible.

In addition, there are 15 airports of whi...

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ARGENTINA. (1969, December 31). In LotsofEssays.com. Retrieved 07:08, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1706047.html