Product Development in Argentina

Four years ago, when Acme introduced our flagship Microwave Oven, part of the long term strategy for product development was to expand into extra-United States markets after our initial U.S. penetration was complete. We have currently infiltrated the market in the U.S., are considering expanding into other countries.

Having been charged with exploring the market potentialities of such an expansion into Argentina, the research gathered has been put into this memo which analyzes this possible venture, with information and data in the following sections:

Section B: Associated region of the Country (Business)

Section E: Assessment of Trade (Ease/Difficulty)

Under each subhead, I will summarize in great detail, the benefits or risks to this possible venture in the realm of expanding our business.

Argentina is located in Southern South America, bordering the South Atlantic Ocean, between Chile and Uruguay. The area is slightly less than three-tenths the size of the US. Although it is smaller than the US, it is the second-largest country in South America (after Brazil).

Argentina is strategically located for shipping, relative to the sea-lanes, between South At

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te of the peso is pegged to the US dollar at an exchange rate of 1 peso = $1 Section E: Assessment of Trade (Ease/Difficulty) Trade may be difficult due to the dispute over the southwestern boundary with Chile. Although this dispute has been labeled "indefinite", the process to resolve these boundary issues is underway. There is also an issue with the increasing use, as a transshipment country, for cocaine headed for Europe and the US, which has increased the money-laundering center. One possible hassle is the fact that we will have to determine whether our microwave is a "standardized product" or "differentiated" product (a distinction that will affect import duties.) This is in line with the NAFTA discussions of products with easily described and measured characteristics (standardized) and which are not brand name goods. "Differentiated goods" will be construed to mean products of a particular type yet different from each other due to differences in quality, reputation, or brand name (Porter, 1990). These terms are definitional constructs contained within the concept of an "international product life cycle which has three distinct phases: new product; maturing product; standardized product. When Acme began marketing

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