Four years ago, when Acme introduced our flagship Microwave Oven, part of the long term strategy for product development was to expand into extra-United States markets after our initial U.S. penetration was complete. We have currently infiltrated the market in the U.S., are considering expanding into other countries.
Having been charged with exploring the market potentialities of such an expansion into Argentina, the research gathered has been put into this memo which analyzes this possible venture, with information and data in the following sections:
Section B: Associated region of the Country (Business)
Section E: Assessment of Trade (Ease/Difficulty)
Under each subhead, I will summarize in great detail, the benefits or risks to this possible venture in the realm of expanding our business.
Argentina is located in Southern South America, bordering the South Atlantic Ocean, between Chile and Uruguay. The area is slightly less than three-tenths the size of the US. Although it is smaller than the US, it is the second-largest country in South America (after Brazil).
Argentina is strategically located for shipping, relative to the sea-lanes, between South Atlantic and South Pacific Oceans (Strait of Magellan, Beagle Channel, Drake Passage).
There are 800 miles of navigable waterways that lead into various ports or harbors. The harbors currently in use today is the Bahia Blanca, Buenos Aires, Comodoro Rivadavia, Concepcion del Uruguay, La Plata, Mar del Plata, Necochea, Rio Gallegos, Rosario, Santa Fe, and Ushuaia.
There are 1,374 airports of which 141 have paved runways (1998 est.).
The surrounding Countries are as follows: Bolivia (832 km), Brazil (1,224 km), Chile (5,150 km), Paraguay (1,880 km), and Uruguay (579 km). Argentina has comfortable trading situations with all of them.
Section B: Associated region of the Country (Business)
Brazil is Argentina's largest trading partner. The 1994 impor...