AOL IN EUROPE

Although AOL Europe ignored the competition, claiming that free service is not a valid business model, Freeserve signed up more than 50,000 subscribers in two months, forcing AOL to introduce a

stripped-down version of AOL called Netscape Online (Koranteng, 1999).

In fact, the only American "export" has been well received is Yahoo which produced localized versions in eight languages. However, AOL's 1998 record of 2.7 million subscribers across Europe and more than $375 million in annual revenues, AOL is the biggest ISP, but it is also the one that has had to change its model the most (NUA, 1999).

AOL's business model did not appeal to many European users, who found the graphics and obtuse. AOL formed AOL Europe in 1995, in a 50-50 JV with Bertelsmann, a major German provider. The net users who signed up first were professionals who disliked AOL's graphics look and its long download time, preferring instead the more conservative local sites such as Deutsche Telekom's T-Online.

AOL finds itself second to the leading ISPs in Germany and Britain, Europe's biggest markets. And this was before the Freeserve launch(NUA, 1999).

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Some common words found in the essay are:
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Approximate Word count = 923
Approximate Pages = 4 (250 words per page)

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