ANALYSIS OF THREE TRAVEL AND LEISURE WEB SITES

Many people now use the Web to help them plan their vacations and develop ideas for leisure activities. Many also use the Web itself to provide leisure activities through online games and chat. This research considers three Web sites that offer travel and leisure services and activitiesùsodaplay.com, gowithcea.com and gorpaway.comùand evaluates their marketing strategy.

Soda Creative is a London-based company that uses sodaplay.com to promote its creative services in the intellectual property design field. Soda Creative works with companies such as Pfizer and Microsoft to develop promotional itemsùincluding toys and educational piecesùthat are innovative and unique. Sodaplay was created and maintained by Soda Creative to provide a free, online leisure activity to users of the Internet ("Play," 2005).

Sodaplay supports the company's branding effort by reinforcing the company's commitment to innovation and creativity. Using Sodaplay, users create abstract mode

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Approximate Word count = 706
Approximate Pages = 3 (250 words per page)

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