Analysis of Reston Limo Web Site

A) Global exposure through the use of an electronic store front known as a web site;

B) Global electronic communication which would provide

1) Customer assistance through electronic messaging; 2) Electronic marketing;

Those were all of the benefits that would accrue, in general, to the use of a web site. In addition, we on the design team wanted to accomplish the following:

A. Have the site enhance the company's ongoing marketing programs

B. Have the site explain the benefits of using Reston

C. Have the site provide the ways and means for customers to order limousines

It was decided to promote the company and not the service prices, creating a quality site that would prompt people to race to the telephone and call Reston. Finally, management and sales said that they wanted a web site that would

Offer more extensive information and/or an introduction to Reston's products or services including product presentation, specs, and pricing.

Generate qualified leads who may be interested in the Reston service and products

Provide orders for the products and services while the visitor is at the site.

Invite consumer/visitor interactivity

. . .
urance, tips, etc.). That person, in other words, wants info. And we use our prime real estate on the front page to talk about Flash or HTML. It is a given that if a surfer is asked to download software, he or she goes to another site. After a person has decided, then he or she gets to go to the main page. If they chose HTML, they see static pictures. If they chose Flash, they see pictures that move across the screen. As test, we tried the site out on several different systems. And the load times are compared below. System Flash HTML 486/56 k modem-dial up 18 seconds 12 seconds P1/DSL 7 sec 3 sec P3/DSL 3 3 Assume that the person stays and clicks on services. We failed there also. We tend to explain the kinds of things that a limo is used for. Of course, the customer would already know this, and would want to see, again, how much we cost and when we can go. As you go through the site, page by page, we fail to market. And we give the reader the wrong information. Instead of telling that we're a family business (who cares?) we should tell them that we take credit cards. Instead of showing the colors of the interiors (who cares?) we should talk about insuranc
. . .

Some common words found in the essay are:
Reston Web, Flash HTML, NavBar Services, Niederst Koman, Site Introduction, Reston Finally, Washington Washington, Design Philosophy, Cold Fusion, Top Level, web site, niederst koman 2001, niederst koman, koman 2001, products services, nielsen 1999, navigation bar, scroll bar, web design, black white, site offer, design web site,
Approximate Word count = 1766
Approximate Pages = 7 (250 words per page)