ANALYSIS OF NAUTICA AD
This is an excerpt from the paper...
This advertisement is visually striking, and the reasons for this become apparent when it is analyzed in terms of the various elements that make up the ad. Contrary to what many believe about effective advertising, the primary color in this ad is black. Black is not simply the background of the photograph, as it might be if the ad were selling jewelry; black is an integral part of the picture. Although we cannot see the sky, we know that the sky is black. We have only the sailboat and its distorted reflection to provide the visual clue of the water, but we know that the sailboat is on water, and that the water is black from the night. Black is thus an element, and not a background element, in this advertisement.In addition, this is not an ad that combines a photograph of the product with a separate text block; instead, the ad consists of a single full-page photograph with full bleed. The photo shows a sailboat at night at Christmas timełthe time of year is discerned by the holiday lights on the sailboat's rigging. The time of day is determined by the black sky and the lights of the boats and buildings in the background. If a text block had been used underneath or above the photo, the impact of the photo would have been dramatically reduced. By allowing the picture to spread to the outside of the page through the bleed, and by using text exceedingly sparingly, the designers of this ad made the text far more powerful, and the image far more
. . .
Some common words found in the essay are:
Times Roman, NAUTICA AD, ad makes, water sailboat, navigate interpreted mean, navigate life, nautica products, company sells, navigate interpreted, elements ad, interpreted mean, ad ad, ad target,
Approximate Word count = 986
Approximate Pages = 4 (250 words per page)
|
Customer Service
to Over
32,000 Professionally Written Papers!!!
