ANALYSIS OF IS/IT AT GULF DISTRIBUTORS

A successful family-run company, Gulf Distributors is in a unique position to use technology to advance its already successful business strategy. The company deals with a variety of customers and suppliers located around the world, and it is in a unique position to enhance its position by using the Internet. By implementing a system that brings together customer relationship management and supply chain management, the company can take into account the different world views that are associated with its business and incorporate those into technology. At the same time, the technology will not replace the personal relationships that the company has with its suppliers and customers, but make those relationships more valuable by enabling Gulf Distributor personnel to focus on the out-of-the-ordinary and the unusual request. More time can be dedicated to substantive matters rather than on routine administration.

Gulf Distributors is a family-owned and operated company based in Kuwait and serving the Middle East. The company is an import-export organization with customers and suppliers in the Middle East, Europe and Asia. Primarily, the company imports goods from Europe and Asia for resale in the Middle East; however, there are also some goods which flow from Kuwait to Europe, as well. The company has been in business in one form or another for several generations, and has grown from a local trading co

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egree, this is the result of the long-term personal relationships that have developed over the years with the various family members. As sons and nephews have come into the firm, they have come to know the long-term customers. As new customers and suppliers are found, they get to know the principals at Gulf Distribution. The owners take pride in a personal relationship with their key customers, and in knowing all of their customers by name, if not by face. Although the owners recognize that as they expand their business they will not be able to maintain such close personal relationships with all of their customers, they intend to maintain good relationships and have customer relationships as a priority in their strategy. The other key strength is the company's financial position. Privately owned, Gulf Distributors has no outstanding debt, owns three facilities, and has a strong cash flow. It has more than enough capital to fund a significant investment in IT and IS, and has a workforce that is willing to learn and able to do so. Cosmopolitan in education and in background, the company is wellpositioned to take on additional international marketing duties without impacting its current customer and supplier base. Not surpr
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Approximate Word count = 1828
Approximate Pages = 7 (250 words per page)

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