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Analysis of Ford Motor Company

This is an excerpt from the paper...

1. Challenges/Opportunities on Horizon

The biggest challenge will be to survive. Since 1995, Ford has been going through a series of decentralization steps that were originally called "Ford 2002," a program which was to be the end result of a retro analysis of all Ford operations.

That has not happened, and Ford is, in the words of an October 28 Fortune article, in serious trouble. Revell cites a weakening of the cash position due to major non confidence from investors which is putting a higher yield demand on Ford's bonds which still have investment grades but junk promises. . . .because of rampant 0% financing, Ford's financing arm has a ton of bonds outstanding: a hefty $157 billion in debt, $23 billion of which must be renewed in 2003 alone. The problem is, Ford is "barely covering" its interest expense today" (Revell, 2002, 32).

Ford's domestic sales are tanking and most of its projected growth is seen to be coming from its international and global sales efforts. Beyond that superficial answer, however, there are a number

. . .
Some common words found in the essay are:
Challenges/Opportunities Horizon, Innovation Hoffman, Detroit Hoffman, CEO Gilmour, Jones-Irwin Author, Business Studies, Allan Gilmour, Motor Company, Ford Goes, Morrison AJ, business model, generic strategies, ford motor company, author available, headquarters-subsidiary relationship, revell 2002, roth morrison, available 2002, ford motor, hoffman 1994, yung 1995, author available 2002,
Approximate Word count = 722
Approximate Pages = 3 (250 words per page)

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