Analysis of Apple Computer

2. Disillusionment of managers (Harvard Business School Case Study)

2. Decisions made on company vision, not customer desires

1. Should Jobs be blamed for bad management, since nothing in his background suggests that he even likes people?

Apple Computer was founded in the early 1980s by Steve Jobs, who created an alternative operating system for a hard disc that used a graphical interface rather than the less user-friendly DO

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ounders Steve Wozniak and Jobs led to Wozniak leaving the firm in 1983. Linzmayer pointed out that this also prompted the exodus of many of the programmers who had been "Woz's boys" (p. 61). Angered by the departure, Jobs brought in John Sculley (from the Pepsi Company) to become President. Sculley's primary goal was to change the company from a college fraternity to a Fortune 500 operation. Sculley and Jobs clashed regularly, and the shareholders (whom Jobs always resented) sided with Sculley's decision to fire Jobs in 1985. Sculley, in turn, appeared to have a great deal of difficulty accepting the rapid changes in the computer industry, and tried to deal with competitive threats the way he had done in the soft drink industry. The company sued Microsoft in 1992, claiming that the company's Windows platform was totally derivative of its own CPM user interface. The courts ruled against Apple, and in 1993, Sculley himself was a victim of a massive reduction in staff. Still believing that CPM was the only way, the company struggled as DOS/Windows based systems took the market. The next head of the company was chosen from the industry. Gilbert Amelio, who had been with National Semiconductor, was hired to pick up the pi
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Approximate Word count = 2149
Approximate Pages = 9 (250 words per page)

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