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BMW and DaimlerChrysler

AN INVESTIGATION OF THE COMPARATIVE INVESTMENT POTENTIAL OF DAIMLERCHRYSLER, AG, AND BAYERISCHE MOTEREN WERKE AG (BMW)

The objective of this investigation was to assess the performance and position of BMW and DaimlerChrysler with an objective of making recommendations relative to investing in the equity stocks of the two companies. The recommendations are based on investment analyses of the two companies which are primarily financially-oriented but which also included a strategic element in the form of SWOT analyses. The financial analyses included du Pont analyses and market (stock) trends for the 2001-2003 period of analysis.

With respect to a recommendation for investors in relation to the equity stocks of BMW and DaimlerChrysler, there are different recommendations for different investor groups. If neither of the two stocks are currently held, the recommendation is "do not buy" on each stock. If either of the two stocks is currently held, the recommendations are as follows:

For the BMW stock, the recommendation is "hold".

For the DaimlerChrysler stock, the recommendation is "sell".

This paper compares the comparative investment potential of two publicly traded companies. The first of the two companies is DaimlerChrysler, AG, which has its corporate headquarters in Germany, but which has production and marketing operations in various parts of the world. The second of the two companies is Bayerische Moteren Werke AG, more familiarly known as BMW, which also has its corporate headquarters in Germany, and, like, DaimlerChrysler, BMW also has production and marketing operations in various parts of the world.

The two German companies offer insights into investing in automobile securities in late-2004. Both companies have strong brands in the luxury segment of the industry; however, the larger of the two companies, DaimlerChrysler, also has strong market positions in lower level segments of the passenger car marke...

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BMW and DaimlerChrysler. (1969, December 31). In LotsofEssays.com. Retrieved 02:47, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1706289.html