An Analysis of the 2004 Republican Presidential Campaign

Thomas Jefferson was elected President in 1800 as a Republican, but the party which supported him was a far cry from today's G.O.P (Skopitz 1). He espoused liberalism, reducing the national debt and military expenditures, and was an avowed deist who rejected identification with any Christian denomination.

This liberal Republican Party elected Presidents James Madison and James Monroe in the next two decades. But it ran aground in 1824 when Federalist John Quincy Adams was elected by the House of Representatives after an Electoral College snafu.

The Republican Party then became identified with Abraham Lincoln after he freed the slaves and won the Civil War. But by the time Republicans had held a lock on the White House through the end of the 19th Century they focused less on in Southern Reconstruction and black civil rights due to political expediency. Support for laissez-faire economics (governmental non-interference in business) and corporate interests became a major plank in their platform, and has remained so to the modern day. This set up a potential conflict between Wall Street and Main Street. The concentrations of wealth in the nation's financial centers are often seen as the benefactors of Republican politics and these are often at odds with the interests of the small town middle class who have traditionally been necessary to Republican electoral success (Skopitz 2).

World War I and the ensuing Depression

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th voters were carefully controlled. The Reagan era also coincided with the rise of the Religious Right. Using mass mailings, phone banks, and the churches themselves as sources of volunteer help and political donations for the Republican party became one the keys to their success. Sophisticated media marketing and appeals to religious conservatives are very much present in the 2004 Republican presidential campaign. Until the war in Iraq began to unravel and the hitherto nearly flawless effort to always keep on message began to fray a bit under a nearly relentless string of bad news, the Bush Administration had used TV ops like the presidential landing on the aircraft carrier Abraham Lincoln to great PR effect. There is no question that no matter who was responsible for the security failures that led to the 9/11 attacks, Bush was the political beneficiary. Before then his ratings were sliding steadily, and in the outburst of patriotism and calls for revenge fell on receptive American ears, and his ratings went sky-high. In Bush's War for Reelection author James Moore argues that the overthrow of Saddam Hussein was "a key goal of the Bush administration from the very beginning - and a critical component of the President's ree
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