MCDONALD'S AND OUTBACK

A COMPARISON OF THE SPACE AT MCDONALD'S AND OUTBACK

The way that space is used in retail environments has much to do with the way that consumers perceive those environments. Considerable effort goes into ensuring that window displays are attractive in malls, or that merchandise is readily available and quickly identifiable in convenience stores. Design is also a critical element in restaurants, where it quickly creates atmosphere, expectations and, in short, contributes significantly to the experience of the diners. Tastes in restaurant design, like tastes in food, have changed over the years, and expensive restaurants no longer feel the need to feature dark paneling and candles on every table. However, design still speaks to the overall ambience that a restaurant seeks to create, as well as to the functionality of the restaurant. This research considers two highly successful chains, McDonald's and Outback Steakhouse, and considers their use of space.

On initial consideration, McDonald's and Outback seem to have little

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