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A CHINESE MANAGER'S PERSPECTIVE

I am honored to meet you. My name is Mr. Lee, and I am international sales director of the Golden Horizon Electronics Company, located in Shanghai, China. I began work at Golden Horizon as an engineer. Because of my familiarity with English I was a member of a technology group studying international developments in the industry. This led me to be assigned to international sales, in which I have risen to my present level of responsibility.

Permit me to say something about Golden Horizon. It began 30 years ago, and was known originally as State Equipment Company # 112. The new name was chosen to express the role that the company is playing in the development of the new China. Golden Horizon specializes in electronic controllers used in electric railway vehicles and other heavy electrical equipment. Our goal is twofold, to provide Chinese industry with controllers that meet the highest international standards of performance and reliability, and to develop a market for Chinese technology abroad.

As you can see, these two goals go together very naturally. If Golden Horizon is to meet the requirements of China's industries today, the product must be what in America you would call world standard. At the same time, the test of the ability to meet this standard is to be able to offer a product that is competitive in the international marketplace. I would describe this as a strategy of balance that is characteristic of the entire way in which we are building the entire new Chinese economy.

You have asked me about my impression of how Golden Horizon compares to industry firms located in some other parts of the world. I have primarily had experience with firms based in Southeast Asia, Japan, and the United States, so I will comment on those three.

In Southeast Asia, most of the firms I have dealt with are operated by so-called overseas Chinese. Naturally this has the advantage for me of sharing a language and back...

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A CHINESE MANAGER'S PERSPECTIVE. (1969, December 31). In LotsofEssays.com. Retrieved 18:29, April 19, 2024, from https://www.lotsofessays.com/viewpaper/1706932.html