Effective Public Relations

 
 
 
 
"There is no such thing as bad PR," or so the saying goes; but from a business standpoint, or even political stance, effective public relations is essential to the success of the company, or strategic campaign. There is such a thing as bad PR if it does not accomplish a company's objective, positions a company or individual in the wrong light, or works to harm business rather than help it.

An organization should care deeply about the image it portrays to major stakeholders, to current and potential customers, employees, investors/funders, suppliers, and local and state agencies, etc. The image portrayed can turn people against an organization in a heartbeat, but effective PR can build business and enhance perception in ways new products or services could not achieve.

Effective PR accomplishes three major objectives: 1) it positions a company or individual to enhance public perception, 2) it is strategic in whom it targets and the methods used for targeting, and 3) it creates the right image to achieve the desired results. Some of the primary benefits to effective PR campaigns or initiatives are:

1) Creating and maintaining a favorable public opinion. A company must use a variety of tools to accomplish their corporate objectives; however, advertising and marketing will not suffice if used alone. A strong campaign will incorporate the PR through targeted channels, either via print, the Web, sponsorships, spokesman, seminars, and other types of conventional mediums. P

     
 
 
 
    

 

Related Essays

EFFECTIVE USES OF PUBLIC RELATIONS EFFECTIVE USES OF PUBLIC RELATIONS. INTRODUCTION Public relations are an integral part of many organizations' marketing strategy. .... (742 3 )

Public Relations in Crisis Situations .... FN1Scott M. Cutlip and Allen H. Center, ?MDUL?Effective Public Relations?MDNM?, Revised Fifth Edition (Englewood Cliffs: Prentice Hall, Inc., 1982) pp. .... (2891 12 )

Public School Principal .... toward the objective of determining the extent to which the role of human relations agent is a defining characteristic of effective public school administration .... (2086 8 )

PR in Sports Industry .... AH and Broom, GM Effective Public Relations, (8th edit.). Upper Saddle River, New Jersey: Prentice Hall, 2000. Elsasser, J. Bad sport. .... (1691 7 )

Goals of Advertising .... Thus, effective public relations involves not only good deeds but also involves good communication (To reflect the communication function with government .... (1944 8 )


Category: Business - E
 
 
 
Common Topics
 
 
 
 
 
 
 
Click Here to Get Instant Access to over 32,000 Professionally Written Papers!!!
 
 
 
Join Now  
 
 
 
 
 
Saved Papers  
 
 
Save your essays here so you can locate them quickly!
 
 
 
Testimonials  
 
"Your site was very helpful and gave me the details I needed in order to complete my essay!!!"
Mike F.
 
"This site is an excellent vehicle for quick referrences. Thanks a bunch!"
Carla T.
 
"Great site, I got a lot of new ideas I would have never thought of before."
Nate A.
 
"I love this site!!!"
Marie H.
 
"Thank you for making such a high quality site! Your papers are the best I have seen around"
Debbie B.
 
 
 
 
Copyright © 2007 - 2014 Lots of Essays. All Rights Reserved. DMCA