Create a new account

It's simple, and free.

On-Line Marketing

The Market Significance of the Internet

The World Wide Web was started in 1990 as a way for researchers to communicate easily over the Internet (Skinner, 1996, p. 9). Since then, however, it has grown into an international market where businesses advertise their products and services. A 1996 survey by Dun & Bradstreet Corporation's Nielsen Media Research reported that approximately 24 million people in the United States and Canada are on the Internet. Skinner observes that number is 11 percent of the North American population over age 16 (1996, p. 9). Consequently, the Web provides a significant market for businesses, and it is likely the number of people accessing the Web will only increase in the future. Thus, the question is not whether a company should advertise or do business on the Web (Schultz, 1996, p. 7). The real question is how a business will establish a presence on the Web and what facilities they will use to encourage consumers to access their Web site and purchase their products and services (Schultz, 1996, p. 7).

This paper focuses on the use of on-line technology in the bookselling industry. In recent years, the trend in the industry has been toward the growth of megastore chains such as Barnes & Noble and the squeezing out of smaller independent or specialized bookstores. Avid readers have decried this trend because it is often not in the best financial interest of a large chain to provide the specialized product and services the smaller companies provide. Thus, accessing these services becomes very difficult, if not impossible. On-line technology holds the promise of, if not reversing that trend, at least allowing smaller companies the ability to compete and remain able to provide specialized services at a reasonable, affordable cost.

Improving Employee Working Conditions

E-mail and computer-teleconferencing are relatively new information technologies made available by the growth of on-line s...

Page 1 of 11 Next >

More on On-Line Marketing...

Loading...
APA     MLA     Chicago
On-Line Marketing. (1969, December 31). In LotsofEssays.com. Retrieved 08:29, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1707291.html