Create a new account

It's simple, and free.

Doing Business in Japan

This paper examines the challenge facing an American company seeking to do business in the Japanese market. Historically, Japan has remained one of the most culturally separate countries in Asia, carefully guarding its way of life against foreign incursions. In recent years, as a significant portion of its population has begun to travel abroad, the Japanese market has started to open itself to international business in important ways. Nevertheless, the culture remains a distinct challenge to the American marketer, as many large corporations have been dismayed to discover. Penetrating this market requires a clear understanding of the Japanese character and the cultural elements which are important to introducing new products effectively.

Among all the countries of the Pacific rim, Japan has always represented a unique case with regard to the Western nations. The empire's rulers kept Japan closed to Westerners until they were forced by Admiral Peary's arrival in the mid-1850s to admit foreigners and begin trading with the West. Even then, foreign travel and immigration were carefully controlled processes, regulated first by Japanese restrictions and later by the American government's attempts to keep down the numbers of Asian immigrants coming into the United States. Japan's involvement with Axis forces during World War II, starting with the attack on Pearl Harbor, made Americans especially wary of the Japanese on their shores; the internment of thousands of Japanese immigrants and American citizens of Japanese ancestry during this period was the most blatant and shameful example of this distrust.

Since World War II, Japan and the United States have gradually developed a more normal working relationship, including a business relationship. In recent decades, this normalization has been attributable in significant part to the willingness of the Japanese to open their borders truly for the first time in their history, "to s...

Page 1 of 6 Next >

More on Doing Business in Japan...

Loading...
APA     MLA     Chicago
Doing Business in Japan. (1969, December 31). In LotsofEssays.com. Retrieved 12:12, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1707356.html