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Women and the Mass Media

The nature of the relationship between women and the mass media has been considered in recent years by sociologists and psychologists as well as media critics, in part based on a concern that the way women are portrayed in the media has a deleterious effect on the way women are viewed in society at large. Women's roles in society have been changing through the determined efforts of feminists and sympathetic political groups over the past two decades, and some of these changes are clearly reflected on television, in film, and in other media portrayals. At the same time, it is evident that progress in changing media portrayals is behind the curve as far as the degree of equality that should be depicted, the roles given to women in the media, and the roles women play behind the scenes in the media as well. An examination of the portrayal of women in the mass media will show how the media have influenced the women's movement, how the women's movement has influenced (or tried to influence) the media, and the perception of sociologists and psychologists on the issue.

Women have become more prominent in society in the past half century, and the women's movement has increased the speed with which women are entering the workplace and gaining power in society. More and more women have been entering the job market in the years since World War II. This trend was noted by 1960, but the size of the trend was underestimated. By the mid-1970s, women had entered the job market at rates not expected to be reached until the mid-1980s, and it was reported then that nearly 48 percent of American women over sixteen years of age either worked or wanted a job. Numerous reasons were given for this, including a growing number of young single women looking for their first jobs, newly divorced women with little or no income from their former husbands, women whose husbands did not earn enough so that the family needed a second salary, and women from hi...

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Women and the Mass Media. (1969, December 31). In LotsofEssays.com. Retrieved 06:08, March 19, 2024, from https://www.lotsofessays.com/viewpaper/1707548.html