Exporting Surgical Gloves to Brazil Brazil is one of the markets in Lati

Brazil is one of the markets in Latin America that companies from around the world have viewed with a mixture of anticipation and anxiety. The company's population, high level of education, and relatively stable political environment present an attractive opportunity to those companies who want to export goods to Brazil, but until recently, the country's internal economic environment was highly volatile and not conducive to long-term market growth. Following dramatic economic reform in the last several years, the country has emerged as a strong market which enjoys foreign trade with the United States, Asia and Europe: the United States received 19 percent of the nation's exported goods in 1996, and was responsible for 25 percent of the goods imported to Brazil during the same year. This research considers how one company might approach the issue of exporting surgical gloves to Brazil, including the external environment and marketing considerations the company needs to take into account.

Surgical gloves (also called examination gloves) are made from latex and represent a significant non-tire use for natural rubber. These gloves are designed to be used once and then thrown away; they have become popular in even casual medical procedures (such as dental visits) with the onset of the AIDS epidemic as healthcare workers seek to protect themselves from the AIDS virus as well as from other diseases. Surgical gloves are manufactured by only a few co

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eign investor in Brazil, accounting for almost $20 billion, or 34 percent, of total foreign investment. Ongoing and upcoming privatization in the telecommunication, energy and mining sectors of Brazil planned for 1997 and 1998 is of major interest to American companies. The Healthcare Industry in Brazil At the heart of the Brazilian healthcare system is the hospital; hospital care cots nothing for the patient. Patients who can afford insurance are able to purchase similar care from private hospitals, which contract with the government to provide care to uninsured patients. Beyond the hospitals is a complex web of federal, state and municipal services of uneven quality and pay rates, with particular problems in the rural areas. Highly qualified and talented professionals from the public sector are typically lured into the private sector because of the substantial difference in pay between the two. Despite the problems in the system, Brazil has found ways to make the system effective for some of its public healthcare issues. Measles and polio, for example, have nearly vanished from Brazil. Other diseases, such as tuberculosis and malaria, require a healthcare network that is close to the community. There were approximate

Category: Business - E