Introduction We are proposing to distribute Revlo

We believe that we possess sufficient expertise in the area of distribution to help make the Revlon product successful in the world arena. While the overall market for razors is stagnant, the market for razors targeting women is expanding and Revlon is well positioned to take advantage of that expansion.

The product is a razor designed especially for women, as opposed to razors that are designed and targeted to men, but which are used by women. This market has opened up a great deal in recent years, and was given a significant boost by Gillette's Sensor for Women, introduced in 1992. Prior to that time, there was not a significant difference in razors designed for women and those designed for men. Colors varied, but the overall design remained that of the t-shaped handle that was designed to meet the rigorous control that men need when shaving their faces.

When considering razors (as opposed to electric shavers), there are several types of products that need to be considered: single blade, twin blade, reusable and disposable. Reusable razors are those which consumers buy once and for which they then purchase re

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company had no long-term debt at that time, and a total liability/equity ratio of .48 ("BIC," 1994, p. 1). Perrigo is the nation's leading domestic store brand manufacturer with sales in excess of $571 million in fiscal year 1993 (Raj et al, January 14, 1994, p. 1). In 1991 and 1992, analysts pegged the private label market share of all razors at five and six percent, respectively, translating into dollar volumes of $19 million and $22 million (Raj et al, January 14, 1994, p. 4). While Perrigo is a strong presence in this market, it does not represent a significant challenge to Gillette's premium-priced products. Financially, the company is strong and is growing faster than the industry in which it participates, which is also growing rapidly (Raj et al, January 14, 1994, p. 6). The company's success in the razor market comes exclusively from disposable razors rather than from reusables, with the result that it does not compete directly with either of the Sensor products (men's or women's). Perrigo provides little advertising support for its products. General Pricing Pricing for the various types of razors varies depending on whether the products are disposable or reusable (the reusables command a higher price at the retail
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Some common words found in the essay are:
Longley February, Sensor Women, Maremont March, Gillette Schick, Financially Gillette, United Mexico, Silk Effects, Signing Fee, Schick Gillette, Price Club, sensor women, maremont march 29, march 29, maremont march, market razors, disposable razors, razor market, march 29 1993, 29 1993, women shave, razors designed, et al january, 14 1994, al january 14, february 7 1994,
Approximate Word count = 2515
Approximate Pages = 10 (250 words per page)