Introduction We are proposing to distribute Revlo

We are proposing to distribute Revlon products in the United States and Mexico; specifically, we are proposing to handle Revlon's entrance into the razor market for women. If accepted, we will distribute the Revlon product in return for royalties from Revlon based on the number of units sold. The distribution would begin after April 1995.

We believe that we possess sufficient expertise in the area of distribution to help make the Revlon product successful in the world arena. While the overall market for razors is stagnant, the market for razors targeting women is expanding and Revlon is well positioned to take advantage of that expansion.

The product is a razor designed especially for women, as opposed to razors that are designed and targeted to men, but which are used by women. This market has opened up a great deal in recent years, and was given a significant boost by Gillette's Sensor for Women, introduced in 1992. Prior to that time, there was not a significant difference in razors designed for women and those designed for men. Colors varied, but the overall design remained that of the t-shaped handle that was designed to meet the rigorous control that men need when shaving their faces.

When considering razors (as opposed to electric shavers), there are several types of products that need to be considered: single blade, twin blade, reusable and disposable. Reusable razors are those which consumers buy once and for which they then purchase re

Related Essays

RESEARCH TRADITIONS Introduction The field of .... that psychology was the science of the subjective phenomena of experience that we can only .... Ethnomethodology is proposing and working out, it asks what more? .... (3990 16 )

PSYCHOANALYSIS AND GENDER Introduction There .... rather than an inherent attribute or essence, proposing that the .... Since we all, to some extent, have these gender-based splits .... Symposium on gender introduction. .... (2387 10 )

Politics of Drugs in the US .... fear criticism or contradiction for proposing to get .... We may therefore propose two related hypotheses, to .... Krippendorf, Content Analysis: An Introduction to its .... (2143 9 )

Creative Thinking and Leadership Behavior NATURE OF THE STUDY .... However, as introduction to this research it is .... anew perspective to something which we are all .... processes involved in creativity by proposing that thinking .... (9458 38 )

Speech by Hilary Rodham Clinton .... it to the patient...That way we can give .... Administration appointments, missteps on proposing social welfare .... to lay the groundwork for formal introduction of the .... (1974 8 )

company had no long-term debt at that time, and a total liability/equity ratio of .48 ("BIC," 1994, p. 1). Perrigo is the nation's leading domestic store brand manufacturer with sales in excess of $571 million in fiscal year 1993 (Raj et al, January 14, 1994, p. 1). In 1991 and 1992, analysts pegged the private label market share of all razors at five and six percent, respectively, translating into dollar volumes of $19 million and $22 million (Raj et al, January 14, 1994, p. 4). While Perrigo is a strong presence in this market, it does not represent a significant challenge to Gillette's premium-priced products. Financially, the company is strong and is growing faster than the industry in which it participates, which is also growing rapidly (Raj et al, January 14, 1994, p. 6). The company's success in the razor market comes exclusively from disposable razors rather than from reusables, with the result that it does not compete directly with either of the Sensor products (men's or women's). Perrigo provides little advertising support for its products. General Pricing Pricing for the various types of razors varies depending on whether the products are disposable or reusable (the reusables command a higher price at the retail

Category: Business - I