Introduction Toyota Motor Company is rapidly beco

Historically, the company has one of the broadest product lines among Japanese automakers, rivaling that of General Motors in the United States. The company gives consumers several model choices in each category of automobile that it produces, and provides several trim selections for each model. Differences in national markets are taken into account with some models selling under different names (and with different features) in different countries. This breadth of offering means that the company is able to compete with a wide variety of companies without relying on only a few models to do so.

The North American market is particularly strong for Toyota, and sales reached their highest level in Toyota's history in fiscal year 1997. Market share for the company is estimated at 7.6 percent, an increase from 7.3 percent over fiscal year 1996. Where the company once incurred transportation and additional logistical cos

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ction to generate electricity and water vapor. From this standpoint, the company is taking an aggressive stance in meeting the changing global needs of the automotive marketplace. Toyota has taken a number of steps that are intended to help it continue to expand its worldwide presence in automobiles, and is also working toward a more investor-friendly company position. For example, Toyota has announced that it intends to be listed on the New York Stock Exchange. By doing so, the company will need to shift its accounting standards from the Japanese system to the American system, a move that the company has made with recent annual reports, although the internal accounting structure remains Japanese. The company has also increased dividends from Ñ19 per share to Ñ22 per share. While this is low by American standards, the more than 10 percent increase was the first move in dividends in some years, and reflects the company's desire to be more attractive to potential stockholders. In a significant departure from previous strategy, stock options are being introduced in order to provide incentives to workers. The system will be available only to directors at first, but is likely to be offered also to senior staff later on. Altho
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Approximate Pages = 8 (250 words per page)