Jerry Maguire
The film Jerry Maguire (Christoper
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The film Jerry Maguire (Christoper Crowe, 1996) tells the story of a sports agent whose experience illustrates a number of issues in business and interpersonal communications. Many of Maguire's problems derive from his communication failures or the failures of the business he is in to have an ethical and value-centered communications record. Indeed, the film shows how the ideals of business communications as a subject in business schools can clash with the reality of business in the real world and how often businesses are conducted with an ethical veneer that is just that--a veneer that hides the unethical, uncaring, and money-directed corporate culture beneath the surface. The business of sports agent and sports marketing indeed would seem to be one where the ethical rules are often bent, though what the film shows is that someone can follow the rules and still succeed and even do so in a way that is more personally satisfying as well as professionally valuable. Jerry Maguire himself changes during the course of the film so that he becomes more ethical and more sincere. In the beginning, he is a persuasive man as an agent but not as a human being. His attempt to develop a more ethical vision is at first thwarted precisely because he himself is not a good example, and by the end, he is more persuasive because he has lived his beliefs and so is more believable. This is the central communications lesson of the film and shows how the professional and the p
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of his place in the company and fails to understand how his mission statement will be received. He also fails to understand the true nature of his relationships with his fiancTe and does not see how his mission statement, and his firing, will affect her. He believes the two have a stronger connection than they do. In fact, each is ambitious and has to this time centered on business, though Maguire fails to see that for his fiancTe, he is also another move in her ambition rather than an individual. She worships a certain image, and he fits that image. When he no longer does, she is no longer interested.
Maguire is in the business of persuasion. Treece notes that persuasion is both ethical and inevitable, and communication always influences the receives of the message (Treece 36). Communication quality is an important subject in the literature on being more persuasive, and communication quality is affected by knowing the preferences of the audience and the way people make choices (Shelby 387).
An important factor in effective communication is ethos, or the credibility of the speaker. A person is credible if others view him or her as believable and so as someone in whom the listener can place his or her confidence. The g
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Some common words found in the essay are:
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Approximate Word count = 4169
Approximate Pages = 17 (250 words per page)
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