Harley-Davidson Company and HOGs
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1. The term HOG is an acronym for a Harley-Davidson Owners Group. Keith Crain writes in Automotive News that HOG was the brainchild of the Harley-Davidson Company, and that each buyer receives a year's free membership. After that, he or she has to pay to remain a HOG (12). According to the customer support center at the Harley-Davidson Company, some motorcycle owners organize the meetings themselves, but local Harley-Davidson dealerships often sponsor these events. Local chapters are a group of HOG members gathering to carry out a simple mission: "To Ride and Have Fun.ö HOG association members believe that riding together for fun is a great way to get to know fellow chapter members and develop friendships with people with similar interests. 2. In 2004, there is a HOG Posse Ride called the Lower 48. It is a road rally that plans to travel through every state west of the Mississippi between August 4th and August 22nd. The second half of this Posse Ride will occur sometime next year when a trip will be planned to visit all the remaining 48 states east of the Mississippi River. One Harley-Davidson Motorcycle enthusiast described the essential elements of a Posse Ride as including: One experienced rider; One passenger (optional); Necessary gear & clothing; One sketchily outlined route of about 3000 miles; Plenty of back roads mixed with interstate highways; Bumps & potholes for variety; Sprinkled liberally with hot & cold air for variety; Toss in an occasional thunder storm
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l support. This could be a mistake. The Harley-Davidson Company could capitalize on the success of the Posse Rides in several ways. For example, the company could promote these tours as further evidence of the sheer joy of motorcycle riding. These Rides could be used in the companyĘs marketing campaigns as a way to show both the safety and the reliability of Harley-Davidson motorcycles and at minimal cost, the company could support these multi-state tours by assigning a mobile repair van to follow the riders and deal with the inevitable mechanical failures. Harley-Davidson could also use photographs of the ęPosseĘ at some of the more scenic locations they travel to in order to add to the allure of motorcycle riding ū and in particular the special unique appeal of touring vast parts of the country on a Harley-Davidson motorcycle.
Another way the company could maximize the profit making potential of these Posse Rides would be to arrange for local Harley-Davidson dealers along the planned route to sponsor events [such as barbeques] that are timed to begin with the arrival of the Posse. This way, the riders would receive a good meal, their bikes could be checked over for safety related problems at the dealership, and current and
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Approximate Word count = 1644
Approximate Pages = 7 (250 words per page)
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