Marketing and Sales

The ultimate aim of promoting the use of contact lens products is to reach the consumers who will or will not use the product. Therefore, the essential question is how best to reach the targeted consumers. One obvious way is the use of advertising that addresses issues related to vision enhancement that are important to consumers. A second (and possibly more effective) way is to promote contact lens products to consumers in an indirect way through dispensing optometrists (as opposed to ophthalmologists and non-dispensing optometrists) who prescribe the use of contact lens for most of the people who use the product. Providing sales incentives for dispensing optometrists is an effective way of promoting the use of contact lens products. A third way of promoting the use of contact lens products is to assure that ancillary products required for prolonged use of contact lens products are widely distributed and easily accessible to users of contact lens products.

2. What is the difference between a sales promotion and an advertisement

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Some common words found in the essay are:
DISCUSSION QUESTIONS, B2B Web, contact lens, contact lens products, lens products, marketing organizationÆs, sales force, product service, organizationÆs sales force, marketing organizationÆs sales, sales promotion, organizationÆs sales, cash rebate, , governmental regulators, promoting contact, promoting contact lens, targeted net price, Inc Prentice-Hall,
Approximate Word count = 799
Approximate Pages = 3 (250 words per page)

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