Harper's Magazine: An Analysis

The saying, "You can't judge a book by its cover" is only partially true, as many publishing companies strive to prove in attempting to appeal to the targeted audiences of their different magazines through cover art, advertising, and content. This paper will examine Harper's Magazine, volume 308, number 1847, April 2004, analyzing the layout of the magazine, advertisements and content to prove that those targeted are college-educated, in the upper-middle class, are liberal, and most likely have a family.

College-educated is defined as someone who has graduated from a four-year university. Upper-middle class means those who are economically secure enough to have the extra income it would take to purchase, for example, nicer homes or cars. For the purposes of this paper, liberal means someone who would most likely vote Democrat in an election and, for instance, be environmentally and socially conscious. Finally, family is defined to include any combination of people (adults and children) who make a home together.

The layout of the magazine is straightforward in trying to appeal t

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