The Queen of Queens Candle Shop
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The candle industry has experienced double-digit growth over the past decade, with sales of fragrance and aroma candles maintain 22% growth annually. The concept behind The Queen of Queens Candle Shop is to locate a retail candle shop in Queens, New York, where demographics are favorable to take advantage of trends among candle consumers. These trends include a high percentage of female buyers, a high percentage of youth buyers, a high percentage of fragrance and seasonal candle consumers, and an increase in the varieties of candles being purchased. The Queen of Queens Candle Shop will specifically be designed to cater to the needs and interests of a multicultural, primarily female youth market. Queens candle shops currently in existence offer high prices, limited selections, a lack of multicultural and seasonal focus, and other characteristics that bode well for the concept behind The Queen of Queens Candle Shop. The Queen of Queens Candle Shop will employ sales associates and management that understand and are sensitive to the needs of a multicultural, primarily female, youth base of consumers. The Queen of Queens Candle Shop will also maintain a Web site in adjunct to store sales, in order to take advantage of the increase of candle sales via the Internet The Queen of Queens Candle Shop hopes to realize net profits of $74,000 or more by the end of the third year of operations. Convenient hours, access, and a foc
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ing $200 or more. The Queen of Queens Candle Shop will offer more than 500 varieties of candles.
The Queen of Queens Candle Shop will also offer a full range of candle accessories, including candle holders, candle snuffers, bath items associated with aroma therapy to attract the female market, and a line of candle snuffers and items for lighting candles in order to increase profits by offering ancillary items for sale that are directly related to the use of candles and candle products. These products will be limited at first, with expansion of products based on consumer interest and feedback. The store will also provide services via our knowledgeable staff that will help consumers put together gift packages, based on candle industry information that a high percentage of candle consumers find them appropriate as gifts for a number of occasions and purposes. Services to help consumers put together aroma therapy packages to meet their individual needs will also be offered.
C) Consumer Profile/Purchasing Trends
Candles are used in 7 out of 10 U.S. households, with candle manufacturer surveys showing 96 percent of all candles purchased are bought by women (History 2004, 3). Two-thirds of candle purchasers say they use candles on
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Some common words found in the essay are:
Candle Shop, Costs Sold, Profile Background, Operating Expenses, Viewed Apr, Association NCA, Queens Candle, African-American Jewish, Queens York, Trends Candles, candle shop, queens candle, queen queens, queens candle shop, queen queens candle, , web site, 0 , 0, na, 0 , na , na , candle sales, ,
Approximate Word count = 1790
Approximate Pages = 7 (250 words per page)
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