Industry Opportunities & Threats

Kodak is a member of the global photography industry. In 2003, the global photographic products market grew by 2.3% and was valued at $45.6 billion (Global 3). As can be seen, Kodak owns nearly 1/3 of the global photographic products industry in sales volume. Because of the increase in popularity of digital photography, the global photographic sales market is expected to have a value of $51.1 billion, or a 12.3% increase over current value (Global 3). The leading source of revenue in the global photographic market is the digital camera sector, accounting for 36.1% of market revenues (Global 3). The U.S. is the worldÆs largest market for photographic products, generating 46.3% of global revenues (Global 3). Kodak, with 20.2% of the marketÆs revenue, is the leading global photographic company (Global 3).

KodakÆs increase in revenues is accounted fro by sales growth across all of the companyÆs business segments, but these earnings were offset from the increase in research and development costs due to

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Approximate Word count = 930
Approximate Pages = 4 (250 words per page)

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