BUSINESS INTELLIGENCE

The business environment is increasingly competitive, global and deregulated. Because of this business must be aggressive when trying to find ways to differentiate themselves and gain competitive advantage. One of the most critical concepts that enable companies to achieve these goals is business intelligence (BI). Business intelligence is a rapidly growing market. According to the Palo Alto Management Group, the business intelligence market is worth approximately $70 billion (IBM, 1998, p. 1). In the days before global competition and 24/7 operation via technology, business intelligence consisted of a call of tools designed to query and analyze reports when information was needed from databases. These tools were typically u

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Category: Business - B