Starbucks China

The venture into the Chinese market by Starbucks demonstrates the various aspects of foreign markets that impact U.S. firms conducting international or global business. Cultural, social, economic, legal, and political differences among cultures have a direct and indirect impact on conducting international business. Due to the traditional closed nature of Chinese culture and markets to international businesses, China's market illustrates a number of challenges for Starbucks' success in each of these areas.

The first advent into China by Starbucks created a furor throughout China because of the intended location of the Starbucks outlet. The Starbucks was to be located in the stone courtyards of Beijing's Forbidden City, home of the Sons of Heaven or Emperors (Starbucks 2002, 1). Social, cultural, economic, legal and political factors impacted this initial entry into the Chinese market. Socially, the media gave widespread coverage to the entrance of a symbol of marketing of the West in

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