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Global Entertainment

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As Galperin (2005, p. 1) maintains in his course description, ôWith the development of new communication technologies and the intensification of political and economic ties between nations, entertainment has become increasingly global.ö Nearly four decades ago, Marshall McLuhan maintained that the revolution in communication technologies would result in what he labeled a ôglobal village.ö With American films, fast food, apparel, and democratic forms of government and capitalist economies being adopted, even in countries like China, McLuhanÆs prediction was highly prescient. However, this homogenization is a two-way flow, with Western homogenization being augmented by the impact of other cultures on the West due to communication technologies and liberalized reforms around the globe.

The impact of national governments on controlling the pace of globalization, primarily viewed as Westernization in many regions, does impact the degree of homogenization within the global village. However, there is ample evidence that such homogenization exists but may be more than a one-way process of transformation. We see that just as much as American or Western programming makes it way into Korea, Australia, Brazil, and other markets and cultures, non-Western programming and influences are infiltrating the West. For example, hip hop music is enormously popular in Western nations, while ethnic food and clothing continue to rise in popula

. . .
h in comparison to many parts of the globe. Likewise, increasing globalization has opened many formerly restricted nations to location shooting, particular in Asia and other parts of the world like the Middle East. Some filmmakers choose to shoot overseas solely because of preferring the realness of locale as opposed to substituting a similar-looking location or spending enormous sums to recreate them. There are other distinct advantages for U.S. companies producing films overseas. Often these companies will resort to co-production as a business strategy aimed at increasing economies of scale and lowering risk. There are a number of potential benefits from such ventures, including: 1) pooling of financial resources, 2) access to foreign governmentÆs incentives and subsidies, 3) access to partnerÆs market, 4) access to third-country market, 5) access to project initiated by partner, 6) cultural goals, 7) desired foreign locations, 8) cheaper inputs in partnerÆs country, and 9) learning from partner, (Hoskins, McFadyen, & Finn, 1997, p. 104). In actuality, the increasing tendency of Hollywood film companies and producers to shoot overseas is not evidence of a decline in the U.S. film industry. It is often an artistically or eco
. . .

Some common words found in the essay are:
McFadyen Finn, Morris Waisbord, Middle East, Barker Galperin, Lord Rings, China McLuhanÆs, Asia Nevertheless, SpielbergÆs Emperor, Rings Samurai, South Korea, morris waisbord, mcfadyen finn 1997, galperin 2005, global village, finn 1997, hoskins mcfadyen, hoskins mcfadyen finn, mcfadyen finn, ôglobal villageö, film industry, communication technologies, waisbord 2001, morris waisbord 2001, california press hoskins, southern california press,
Approximate Word count = 2356
Approximate Pages = 9 (250 words per page)

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