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Cultural Communication

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Michel de Certeau is a philosopher who was Directeur dÆEtudes at the Ecole des Hautes Etudes et Sciences Sociales in Paris and a visiting professor at the University of California, San Diego. De CerteauÆs (1994) The Practice of Everyday Life revolves around a focus on ôpower,ö the means by which powerful forces of commerce, politics, and culture impact the ordinary individual. Instead of viewing the ordinary individual as powerless against such forces, De Certeau (1994) argues that such individuals use tactics to offset the strategies employed by these groups. De CerteauÆs (1994, p. xi) purpose in this volume of essays is to explore ôthe ways in which usersùcommonly assumed to be passive and guided by established rulesùoperate.ö

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Approximate Word count = 522
Approximate Pages = 2 (250 words per page)

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