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KNOWLEDGE MANAGEMENT

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TodayÆs large, global, decentralized organizations must rely on knowledge management to retain competitive advantage. According to Peter Drucker, when knowledge is applied to tasks it is called ôproductivityö and when knowledge is applied to new and different tasks it is called ôinnovationö (Hibbard, 1997, 46). Innovation is a major differentiator that enables companies to retain competitive advantage. Innovation is a differentiator that can be ongoing and continuous with sound knowledge management. As Hibbard (1997) notes, ôthe raw material of innovation is knowledgeö (p. 46).

Knowledge management is leveraging knowledge and information within the organization in a way that al

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Approximate Word count = 474
Approximate Pages = 2 (250 words per page)

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