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Analysis of Hitech Transformers

Rivalry Among Established Companies 4

Strategic Groups within Industries Model 7

Limitations of the Five Forces and Strategic Group Models 8

Hitech Transformers has been producing electrical components since its inception approximately fifty (50) years ago. The company has a simple range of product offering and unfortunately, has done little to change its strategic direction. Any new product development that has occurred, has been based on market perceptions as viewed from the eyes of the design engineers. Without any apparent real consideration for the needs and wants of the customer community, the failure rate of new products introduced into the marketplace has been high.

From the information provided it appears that Hitech Transformers has been running its business based on its own and potentially unqualified interpretation of what the marketplace is seeking. In short they are providing products that are desperately looking for solutions instead first properly identifying the problem, or class of problems that is needing to be solved within the marketplace, and then developing an appropriate solution.

At a minimum, Hitech would do well to fire their engineers and use the customer-centric data being continually gathered by the sales force as a basis for determining product strategic direction. While they appear to be spending time with their customers, the sales force seems to be only parroting the wishes of the current Hitech Engineering wisdom and in ôsellingö to the customers, they are really working to force feed them with jaundiced solutions to problems that the Hitech Engineering Department believes to be market drivers. This approach has no ôvalue addö to the customer and is much like trying to drive an automobile forward by viewing the road through the rear-view mirror.

A good starting point for Hitech would be to first decide what business they wish to be in and second, determine the character...

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Analysis of Hitech Transformers. (1969, December 31). In LotsofEssays.com. Retrieved 10:09, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1709753.html