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Communication Theory

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Semiotics is the study of signs or a sign system. Semiotic techniques enables the ôanalogy of language as a systemö to be ôextended to culture as a wholeö (Chandler 2004, 1). Semiotics permits a unifying conceptual framework that encompasses the whole range of signifying practices, including gesture, posture, dress, writing, music, speech, photography, film, television and radio (Chandler 2004). The Australian Celtic Festival offers a unique opportunity to apply semiotic techniques to gain a broader understanding of Celtic representation. In her book The Imaginary Australian, Miriam Dixson (1999) maintains that Anglo-Celtic culture ôwith its great virtues and real defects, has held the society together for over two centuriesö (36). This analysis will use semiotic terminology to gain a greater understanding of the Celtic culture.

The Australian Celtic Festival is attended by Clans, National Clans, pipe bands, artists, and spectators in a celebration of Celtic culture, including gesture, dress, music, art and other signifiers of meaning. Looking at a culture from a semiotic perspective enables us to comprehensively connect a number of signifiers and their meanings in order to gain a fuller understanding of that culture. As Chandler (2004) maintains, ôSemiotics makes us aware that the cultural values with which we make sense of the world are a tissue of conventions that have been handed down from generation to generation by the membe

. . .
ionship between the signifier and the signified is referred to as significationö (Chandler 2004, 6). The use of sounds as signifier accompany the displays of standing stones, in the form of skirling pipe players. Skirling, a shrill cry or sound, represents meaning to the Celts on a number of levels, from warfare to victory celebration. The Australian Celtic Festival also holds ceremonies during which flags are unfurled and hoisted. These flags or signifiers embody enormous signification to Celts. The Isle of Man Manx Flag is unveiled in one ceremony. The Manx Flag is pictured below: The Manx Flag features the symbol of the Trie Cassyn (three legs) of Man. This symbol dates back to the early thirteenth century when Alexander III expelled the Norse Vikings from the Island. Yet within the signified or concept of this signifier there are multiple interpretations of meaning as with the standing stones. Some believe that the three legs represent the three legs of Sicily, where Alexander maintained close relations with the royal family. Others believe that the three attached legs signify that whichever way the Celts may be thrown they will always land on their feet. This demonstrates how semiotic codes often vary in their
. . .

Some common words found in the essay are:
Celtic Festival, Sicily Alexander, According Saussure, National Clans, Circassian Circle, Introduction Semiotics, Manx Flag, Viewed Jun, Celts Chandler, Miriam Dixson, celtic festival, chandler 2004, manx flag, australian celtic, australian celtic festival, standing stones, jun 4 2004, jun 4, viewed jun, viewed jun 4, 4 2004, welsh flag, meaning celts, chandler 2004 maintains, chandler 2004 6,
Approximate Word count = 1383
Approximate Pages = 6 (250 words per page)

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