Campaign Strategy: Speech

Fellow Americans, as a child growing up with middle-class working parents, I am very excited to announce my candidacy for California's Governor today. Martin Luther King, Jr. said, "Our lives begin to end the day we become silent about things that matter." I refuse to be silent about the hold that fat cats and lobbyists have on Sacramento. I am running today as a new kind of candidate, one who is determine to take back our government and ensure that it works for all Californians, not just those who can afford to purchase political favors. As a democrat, for me the "American Dream" is more than a slogan. It is a way of life. Across the state I've listened to unemployed works who've lost their jobs, their pensions, their health care, and even their homes. I've talked with elderly couples whose refrigerators are empty because of the high costs of prescription drugs. I've talked with young African Americans and other minorities about the enormous spending on the prison system instead of and at the expense of education. I've also talked with middle-class families who work two jobs to make ends meet, unable to get ahead.

I am running in this campaign for Governor as a new kind of candidate. I am bothered, as are you, by modern campaigns that rely on negative ads and polls to forge sound bites that are empty promises. I promise I will run no negative ads and to tell the truth and give it to you straight. My goals in the follo

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hnology, grassroots campaigns, print, door-to-door, radio, TV, and Internet solicitation of funds and advertisers, and a number of public town meetings and television and radio interviews. I will also host a number of fundraisers throughout the state, including events that appeal to and are acceptable to our target demographics: Single-working women and children Minorities: African-American, Hispanic and Asian Celebrities Investment and finance individuals Senior Citizens Young people Lower- and middle-class working individuals The process will begin by appointing a political director and a field director. The political director will help plan the strategy, message, theme and fundraising portions of the campaign. The field director will help with grassroots programs, organizing events, and reaching out to voters and persuading voters. Target information will be gathered on all demographics, including swing voters, income groups, ages, education, ethnicity, occupation, religion, party affiliation, geographical groupings and others to plan platform and location of particular events targeting different groups. Religious groups will be encouraged to participate but not actively sought as our stance on abortion and gay marriage wi

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