Starbucks: Company Profile

Starbucks employs more than 74,000 employees worldwide who are known as ôpartnersö in the organization, a company that was named 34th out of the Fortune 100 Best Companies to Work For in 2004, (Fortune, 2004, p. 1). The companyÆs mission statement maintains its commitment to its human resources, including providing a superior work environment and treating all ôpartnersö with respect and dignity. Amid explosive worldwide growth, Gretchen Weber (2005, p. 28) asks of the company, ôCan it find enough quality employees to keep customers coming back for more?ö StarbucksÆ recognizes the value of quality employees in ongoing growth and success. Even the CEO of Starbucks, Jim Donald, makes eight phone calls every morning. Five of them are to five of his 550 Starbucks district managers in North America, the other three are random calls to store employees to thank them and ask them for feedback, (Weber, 2005, p. 28).

Starbucks also puts its money where its mouth is wher

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efficient, the company is turning to new technology known as radio frequency identification technology or RFID, (Sullivan, 2004, p. 69). Wal-Mart has successfully used this form of technology to greatly improve efficiency, better meet client needs, and lower costs. With more than 40,000 suppliers of everything from milk and coffee beans to teas and CDs, the company will use RFID chips that will electronically record all supply chain management transactions, needs, deliveries, and orders. As Sullivan (2004, p. 69) explains, ôIdeally, StarbucksÆ system would let a delivery person insert a plastic card near a storeÆs door. The card would confirm the supplierÆs identity and disable the burglar alarm.ö Such a system will also help make labor costs more efficient by permitting employees to spend all their time filling customer needs. Starbucks has already been using the chip technology to track its cargo containers it uses to shop coffee from Guatemala to Seattle and Tacoma, Washington ports. Global Enterprise The success of Starbucks in global enterprise demonstrates some of the pros of successful marketing. Starbucks global expansion follows a similar pattern, one originated in their entry into the Southeast Asian market. St
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Some common words found in the essay are:
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Approximate Word count = 1240
Approximate Pages = 5 (250 words per page)

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