2 Essays: Olympic Torino Games. Seabiscuit

NBCÆs prime-time coverage of the Olympics suffered from injuries and failed expectations but it also suffered from a lack of flair and excitement among commentators. As Bauder (2006b) maintains, halfpipe star Shaun WhiteÆs interview with Bob Costas, in which White tried to wrangle a date with skater Sasha Cohen, ôwas a memorable TV moment precisely because it was everything that NBCÆs coverage mostly wasnÆtùfun, spontaneous and infused with personalityö (p. 1). During the finals of womenÆs figure skating, typically the most popular prime-time event among American audiences featured lame commentary from analysts and suffered from both American finalistÆs falling during their performances.

Critics of NBCÆs coverage of the Olympic Games also argued that the network was ethnocentric in its coverage, fa

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