Create a new account

It's simple, and free.

Public Relations Campaign for Huffman Trucking

Huffman TruckingÆs goal for its public relations campaign is positioning itself as a leader in embracing diversity in the workplace. Organizations that successfully embrace workplace diversity policies bolster long-term competitiveness and create performance improvements in the short- and long-term. Huffman Trucking maintains on its Web site that its goals include becoming a profitable, growth-oriented, adaptive company within the intensely competitive logistical services industry. Organizations that successfully implement diversity policies reap a number of benefits that will help achieve these goals. These benefits include strengthening cultural values within the organization, improving corporate reputation, attracting and retaining highly talented individuals, improved motivation and efficiency among employees, and increased innovation and creativity among employees. Other benefits of a successful public relations campaign embracing diversity include reduced turnover, lower absenteeism, increased access to new market segments, enhanced global management capacity, and avoiding litigation costs.

According to Ford (2005), the greatest perceived barrier to recruiting a more diverse work force is ôàthe lack of a persuasive recruitment campaign to attract multicultural personnelö (p. 6). Huffman TruckingÆs PR campaign must be perceived as genuine to be most effective and not merely a media ploy to enhance the companyÆs image. The company must ensure that the campaign does not discriminate towards any individual on the basis of race, gender, sex, age or religious affiliation. As Seastrom (1996) notes, it is vital ôàfor communicators in the U.S. and around the world to be sensitive to cultural diversity and carefully avoid gratuitous clichTs and stereotypesö (p. 5). Huffman Trucking must also ensure that the PR campaign does not undermine any of the company cultureÆs values or human values overall.

The followin...

Page 1 of 7 Next >

More on Public Relations Campaign for Huffman Trucking...

Loading...
APA     MLA     Chicago
Public Relations Campaign for Huffman Trucking. (1969, December 31). In LotsofEssays.com. Retrieved 02:07, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1710969.html