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PR Crisis Plan

The American Wattage Corporation (AWC) has retained me as PR Manager to help deal with the latest crisis from failed equipment. My crisis management plan consists of three levels: 1) Choice of PR Tools; 2) Internal and External Publics Communication; and 3) Categorization of Communication Options.

My choice of PR Tools for the research team setup plan includes systems for Web polls and systems and for polls and surveys. My choice of PR tools for medial relations includes media communication tools and the corporate Web site. My marketing and PR advertising plan includes promotional events and TV interviews for the CEO. My crisis management and communication plan involves environmental conservation activities and a crisis communication process.

My order for communicating with internal publics is: 1) Senior management, 2) Legal department, 3) Employees; and 4) Major investors. My choice of internal publics tools includes: 1) A conference with all employees, 2) Intranet and Extranet, 3) E-mail; and 4) Setup a hotline for employees. My external publics tools include a press conferences and external publics will be communicated with in the following order: 1) Community/customers, 2) The media, 3) Relevant governmental agencies, 4) Regulatory agencies, 5) Environmental organizations, 6) Suppliers; and 7) Special interest groups.

My categorization of communication options is as follows:

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PR Crisis Plan. (1969, December 31). In LotsofEssays.com. Retrieved 05:51, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1711000.html