Two Article Reviews

Some analysts maintain that Chinese companies ôàare light years awayö from going global successfully, (Roberts, 2004, p. 78). This is because Chinese companies are on a learning curve compared to international brands that are firmly established. This learning curve is compounded by the need for better products, greater innovation, and more savvy marketing on behalf of Chinese companies. In many industries in China, overcapacity tops 30% and the lack of spending on innovation gives ômultinationals the edgeö for now (Roberts, 2004, p. 82). Depth of management is another obstacle for Chinese companies, many of them founded by maverick entrepreneurs. However, due to the size of ChinaÆs market, increased spending on advertising, and ChinaÆs determination to learn to be a global competitor, Chinese brands may one day rival or surpass foreign competition.

I think RobertsÆ article is timely. ChinaÆs determination to push its products

. . .
Some common words found in the essay are:
Personal Opinion, Opinion RobertsÆ, Marcus Buckingham, China Roberts, Power Brands, roberts 2004, chinese companies, buckingham 2005, Buckingham Marcus, leaders able, Business Week, chinaÆs determination, Business Review, Dexter RobertsÆ, roberts 2004 82, game plan, chinese brands, global competitor, depth management, learning curve, buckingham 2005 72, buckingham 2005 77, roberts 2004 78, overall game plan,
Approximate Word count = 936
Approximate Pages = 4 (250 words per page)

More Essays on Two Article Reviews