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Women's Advertising & Body Image

The idealized images and ideal bodies of women portrayer in media advertising have a deleterious impact on womenÆs perceptions of body image. These perceptions often lead to low self-esteem, depression and anxiety, and eating disorders, as women compare themselves and attempt to attain these idealized images.

The use of super-attractive, agonizingly thin, and idealized body images of women in female advertising lead to increased body-image comparisons among women that often lead to negative self-assessment and other negative effects. In one study, Halliwell and Dittmar (p. 104) discovered that ôexposure to thin models resulted in greater body-focused anxiety among women who internalize the thin ideal.ö Such advertising-induced anxiety can lead to perceptions of low self-worth, depression, and even eating disorders.

A number of studies in the literature report that idealizes body images of women in advertising lead to negative effects in women with respect to body image. The more women view images of idealized, young, hyper-attractive women in advertising the greater the impact on mood and self-perception. Tiggemann and McGill (p. 23) report that the effects of viewing such images on women ôincreased negative mood and body dissatisfaction.ö Such an impact can often lead to depression, overeating, binge eating, or a variety of other mental and eating disorders. However, one study found that womenÆs advertising that used attractive but larger-sized women were as effective on female viewers as thin and idealized body images. As such, Halliwell and Dittmar (p. 104) maintain that this ôimplies that advertisers can successfully use larger, but attractive, models and perhaps avoid increasing body-focused anxiety in a large proportion of women.ö

There are a number of studies in the literature that maintain that womenÆs advertising that relies on idealized, supe

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Women's Advertising & Body Image. (1969, December 31). In LotsofEssays.com. Retrieved 08:02, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1711282.html