Women's Advertising & Body Image

The idealized images and ideal bodies of women portrayer in media advertising have a deleterious impact on women's perceptions of body image. These perceptions often lead to low self-esteem, depression and anxiety, and eating disorders, as women compare themselves and attempt to attain these idealized images.

The use of super-attractive, agonizingly thin, and idealized body images of women in female advertising lead to increased body-image comparisons among women that often lead to negative self-assessment and other negative effects. In one study, Halliwell and Dittmar (p. 104) discovered that "exposure to thin models resulted in greater bod

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Category: Psychology - W