Linguistics of Style and Fashion

The linguistics associated with style and fashion are typically ones embedded with signs and symbols that represented a set of values. One only needs think of the Mao jacket or the Cheongsam to see how Chinese fashion is not only associated with the nation but also the values of its culture. The Cheongsam was meant to act as a sign of the shapeliness of the female form but also to conceal any parts of the body whose exposure would be viewed as immodest. Modesty and other values are, therefore, what drive different "fashions" and "styles" in clothing as surely as Leach (p. 181) reveals that Eco maintains they do in architecture and public structures, "The pavilions serve less as functional buildings than as symbols of the values of their national culture."

Eco contends that architecture is not meant to be communicative, merely functional, but that it takes on a communicative function due to the values of those designing it. From the Eiffel Tower to Foucault's imagined panopticon, Eco maintains that architecture has

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