Linguistics of Style and Fashion
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The linguistics associated with style and fashion are typically ones embedded with signs and symbols that represented a set of values. One only needs think of the Mao jacket or the Cheongsam to see how Chinese fashion is not only associated with the nation but also the values of its culture. The Cheongsam was meant to act as a sign of the shapeliness of the female form but also to conceal any parts of the body whose exposure would be viewed as immodest. Modesty and other values are, therefore, what drive different ôfashionsö and ôstylesö in clothing as surely as Leach (p. 181) reveals that Eco maintains they do in architecture and public structures, ôThe pavilions serve less as functional buildings than as symbols of the values of their national culture.öEco contends that architecture is not meant to be communicative, merely functional, but that it takes on a communicative function due to the values of those designing it. From the Eiffel Tower to FoucaultÆs imagined panopticon, Eco maintains that architecture has
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Approximate Word count = 702
Approximate Pages = 3 (250 words per page)
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