President Bush as TIME Magazine's Person of the Year

President Bush is TIME Magazine's Person of the Year

It may come as a shock to some that President George W. Bush was recently named TIME magazine's "Person of the Year" for 2004. Their thesis: George W. Bush is named Person of the Year "for sticking to his guns (both literally and figuratively), for reshaping the rules of politics to fit his ten-gallon-hat style of leadership and for setting the global agenda whether the world likes it or not" (Dickerson and Gibbs 5).

In order to convince their readers that President Bush is worthy of this title, the authors must be sensitive to the broad spectrum of opinions held by their audience about President Bush. By using ethos - appealing to one's character; pathos - appealing to one's emotions; and logos - appealing to one's reason, the authors are able to draw the reader away from his or her preconceived political leanings and more toward accepting the authors' argument. They accomplish this objective by including anecdotes about Bush, his presidency, and his campaign that support these elements of persuasion.

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