mes to food products, and there are some Mexican fast-food restaurants in the East showing that the idea can be extended. The West remains the largest market, however. As for differentiating between Taco Bell and Del Taco in terms of product, that would be a matter of personal taste concerning which the consumer preferred, their tastes being somewhat different and with different mixtures of filing for the taco shells and for other products. Del Taco has attempted to differentiate its products by emphasizing that they are coo
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