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Role of Mission & Vision in Strategic Management

cuses on inspiration. It may be an ambitious statement--indeed, it should challenge those within the organization to strive. Attaining a position of dominance within the market, ensuring that high quality standards are met, or otherwise putting forth a challenging--but attainable--goal are hallmarks of strong vision statements (Gschwandtner n.p.).

The values of an organization provide the parameters within which the organization will operate. Companies can value customer service, integrity, service to others, professional growth among many other characteristics, but having too many values dilutes the message that the company wants to communicate. Companies that hone their values to a core of five or ten are more likely to be able to inculcate those values to all employees and other stakeholders. Husqvarna, for examples, uses the mnemonic "EAGLES" to put forth its corporate values: Exceed expectations, Attitude of serving others, Growth--professional and personal, Learning for a successful future, Environmental responsibility, and Speed--respond quickl

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Role of Mission & Vision in Strategic Management. (1969, December 31). In LotsofEssays.com. Retrieved 11:34, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1711920.html