Public Relations Campaign Overview

Public Relations (PR) is one of the toughest professions in every organization because it is responsible for promoting its image to both internal and external publics. When situations arise the PR is there to inform the public and handle the issues at the earliest possible. In this paper, Riordan Manufacturing has been faced with a dilemma of relocating the manufacturing operations in Albany, Georgia plant to its China plant. It is the smallest and the least efficient plant with high operating cost. The company executives feel that the move is necessary in order to maximize labor cost reductions. The location was chosen because of an abundance of specific resources including the labor pool and access to transportation and to new markets.Public Relations IssuesBased on the scenario mentioned above, the PR department has been tasked to identify potential issues that could affect both internal and external publics. The author Frasier P. Seitel (2004) advises that in order to have an effective PR scheme the PR team must perform the process of diffusion appropriate to the needs and interests of the publics (p. 133). The issues concerning internal publics are: (a) Workforce reduction, (b) Compensation/Severance pay, (c) Retraining, and (d) Relocation of personnel. In addition to the internal issues, the department must also identify the issues for external publics. These issues are: (a) Customer loyalty, (b) Quality a

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mpany is faced with. Everyone holds a piece of the puzzle and through harmonious relationship between the Riordan Manufacturing and its target audiences, the crisis would be handled much easier than anticipated.Ethical ImplicationsThe relocation of the Albany plant to China will undoubtedly bring many different needs on the PR at home and abroad. To reiterate on the need to close down the Albany plant, the firm intends to meet its needs to increase the cost savings on labor. Many issues will arise at the prevailing of this plan including the growing concern of losing domestic jobs to other countries. Another issue to contend with is the issue of unethical practices especially in the field of inexpensive labor in foreign countries. Riordan Manufacturing is fully aware of the necessity for caution in our public relations activities as it applies to the ethical standards by which we plan to manage the upcoming closure, transition, and operation activities.First, the firm must address the issue at home. The plan to move the Albany operations overseas is centered on the companyÆs current financial strategies. It should not be construed as an effort to unethically take advantage of cheap labor by manipulating future business position
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Some common words found in the essay are:
Benefits Address, Riordan's PR, Riordan Manufacturing, Management PR, Center Jackson, Albany GA, External IssuesRiordan, Price Environmental, PR Officer, China Typically, crisis management, management plan, crisis management plan, public relations, riordan manufacturing, pr department, designated team, seitel 2004, quality products, pr campaign, city council, internal external publics, crisis management team, abundance specific resources, component public relations,
Approximate Word count = 4072
Approximate Pages = 16 (250 words per page)

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