The Primary Market for Radio Shack
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The primary market for Radio Shack is consumers who use computers. These would be primarily professionals and students who are fairly to very knowledgeable about computers and their related components. They may or may not purchase their computers at Radio Shack, but they do buy various parts and components for their computers there. Geographically, these customers are clustered where there are Radio Shack stores, as they can obtain the same components via Internet or from other stores in areas where there are no Radio Shacks. Computer customers are looking for availability of parts, good price, and knowledgeable sales associates. Many customers go to Radio Shack to buy a part that they need immediately because some
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Approximate Word count = 487
Approximate Pages = 2 (250 words per page)
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